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sony swot analysis

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July 8, 2013

sony swot analysis

On October 19, 2006 the Sony Corporation presented the world with their marketing campaign for the Sony Cybershot, a new digital camera.In the advertisement you see Michelle Wie, an up and coming Asian female golfer, sitting in a cross legged Zen like position on a golf green with a golf ball in one hand and a Cybershot camera in the other. $21.12 -$31.94 Sony is one of the most famous electronics brands known across the globe. Such as downsizing of workforce, entering into partnership and joint venture with other business associates to enable the Sony Inc continue to maintain its leading status in the industry. Sep. 5, P. 26, Peter, J. Dowling, et al (2005), Strategic Management: Competition and Globalization (2nd Pacific Rim Edition), Poole, M. and Warner M. (eds) (1998), The Handbook, Human Resource Management, Porter, E. Michael (1985), Competitive Advantage: creating and Sustaining Superior Performance. Sony Ericsson should look to continue to cut costs in order to narrow company losses even further. Sony is one of the biggest brands in the world. 5-Year The adopted strategy for Sony has not made the organization to continue to maximize the best out of its vast resources. Thus, alternative strategies need to be put in place to augment the operations of the Sony organization. The management should not wait until uncertainties culminate into a surmounting problem, but should carry out scenario planning to nip problem in the bud before they start manifesting. The government of the major countries Sony operates has good economy returns in terms of tax. 2-Year SWOT ANALYSIS SWOT is the apparatus to see that where association stands, which ranges obliged change , which regions obliged genuine thought , which would be the wellspring of development, which things need evasion etc. The analysis of the Sony portfolio shows the organization has numerous products that are of quality to sustain the market leadership for the organization. This has led to reduction in investment proceed for the organization shareholders for the last years till 2006. This synergy should come from organization that maintains same vision and corporate culture as Sony. Sony recorded consolidated annual sales for the year amounting to approximately $70.3 billion. Swot analysis for sony in Description EDraw Mind Map Edraw Mind Map is a free mind map freeware with rich examples and templates which make it easy to create mind maps, brain-storming diagrams, project timeline, life planner, SWOT analysis and sketch maps. This includes engaging in workers participation in organization strategic management that would result in innovative operations and product differentiation. The integration and transition of resources to the different business units becomes very difficult. The Sony Inc has business unit pning in the entertainment industry and in the technological electronics industry. One must recall that SWOT analyses must be customer focused to gain maximum benefit, strength is really meaningful only when it is useful in satisfying the needs of a customer because the strength becomes a capability (Marketing Strategy, 1998). Sony has lot to gain still in the mobile ecosystem as compared to companies like Samsung, Apple and LG, 2. Sony is a corporate brand whose identity is deeply rooted and very well established in the minds of potential customers. For instance, the PlayStation innovated by Ken Kutaragi, Sony employee, is an technology that should be maintained upon, and more innovative product that surpasses previous releases need be created and put in the ever diverse and plethora products of the Sony products on the shelf. Stringer comment “I cannot allow the generosity of Sony’s [culture] to resist certain changes. $28.20 It currently competes with Microsoft Xbox 360 and Nintendo’s Wii. 0.0223 Here are the weaknesses in the Sony SWOT Analysis: 1. New York, Rowden, R.W (1999), “Potential Roles of the Human Resource Management Professional in the Strategic Planning Process” in SAM Advanced Management Journal. Financial loose in shareholder fund is cased by the cost reduction strategy and job cut embraced by Sony Management. Substantial Brand Identity. Though, Sony had in the past experienced financial loss in its operations. Economic Report of the President (1985) p. 191, Flynn, B.B. Here, a provision should be put in place where financial flexibility should be made to cut across the two independent organizations. Altman Z-Score Each of the organizations has its own market share, and the products that compete favorably with Sony’ electronics. The lack of innovative strategy that would be difficult for rivals to copy has made the competition a stiff one for Sony to break out from, as observed in the industry. In terms of Weaknesses, Sony struggles with high price tags and a poor presence in the smartphone market. ROA: The need to maintain an effective human resource planning to ensure that top executive is in ample supply, in other to keep the organization Some restructuring were put in place by Stringer. Sony has several electronics for household usage and industrial usage. In this paper we perform a SWOT analysis for Samsung and Sony with the aim of identifying the nature of their internal and external environments. Let's take a brief look at the results for Sony. Sony is no longer a market leader in most of the categories it competes in because of the competition it has to face. 7-Year Boston, Mass: Harvard Business School Press. With the macro environment, analysis showing a favorable operating environment for Sony leadership issue and strategizing for improvement is significant for the sustenance of Sony leadership in the electronic industry. This has given Sony the right environment to continue to expand and create new products. 1. SWOT Analysis is a proven management framework which enables a brand like Sony to benchmark its business & performance as compared to the competitors and industry. Actual Price (11/1/2007): $28.20 This has made it difficult for the company to curve a niche for itself. The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Sony competitors and includes Sony target market, segmentation, positioning & Unique Selling Proposition (USP). Competition is very stiff in the electronics and mobile segment, 2. SWOT analysis (Strength, Weakness, Opportunities, Threat) is a management appraisal tool useful in weighing how the internal and external variables surrounding an organization influence its ability to compete and successfully operate to maximize its objectives and goals. The success in strategic alliance and merger formation for Sony Incorporation is reflected in its corporate merger in the entertainment unit of the corporation with BMG. This require the matching of manpower to other operational resources and maximizing the utmost productivity from the organization’s vast resources This can be used by Sony, and will involve the identification of its internal Strengths (S) and Weaknesses (W) followed by the identification of the Opportunities (O) and Threats (T) it faces in its extensivelyrnal business environment. Quizzes test your expertise in business and Skill tests evaluate your management traits. Since Howard Stringer took over the management of Sony Japan the he had promised shareholders and other financial stakeholders to the organization of a financial fruitful year. The company cut its total losses by more than half in the second half of 2002. Estimated: Background SONY Corporation Founded: May 7, 1946 Founders Akio Morita Head quarter: Tokyo, Japan The name ‘SONY’ is based on the Latin word sonus, which means ‘sound’. Below are the Strengths in the SWOT Analysis of Sony: 1. The staffers of the organization are well coordinated and specifically trained to engage in research and development. The industry where Sony Inc operates both in its entertainment industry and electronics technology industry are both high keenly competitive. The nature where electronic and technological product becomes obsolete stands as a threat to the operations of organization such as Sony Inc. Sony Inc operates in an industry where the competition is very tense. Sony Corporation - Strategy and SWOT Report offers a comprehensive analysis of the corporate growth activities of the organization in order to sustain its competitive advantage. Swot Analysis of Sony 2053 Words | 9 Pages. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. First of all, Sony has valuable physical assets, a clear market advantage, priceless organizational assets, good intangible assets, and low production costs in … 3. Sony has many close rivals in its electronics and technology business operations that would make doing business difficult and tasking. Peter (2005:7), argue, “Dynamic in nature, the strategic management process is the full set of commitments, decisions and actions required for a firm to achieve strategic competitiveness and earn above average returns”. WACC(AT): 7.75% Televisons of the Sony includes not only the flat screen TV’s but also high definition LCD TV’s. The approach needed to resolve the integrating challenge of Sony Inc is for the organization to adopt a portfolio streamlining strategy. For Sony to maintain a market leadership in the electronic industry it needs to introduce new technology and electronic gargets and maintain a strong and effective research base. 10-Year This SWOT analysis examines the strengths, weaknesses, opportunities and threats for the consumer electronics segment of Sony. This is what Sony Inc need to unravel under the leadership of Stringer. A SWOT Analysis of Sony Corporation Strengths. Weakness are the areas where Sony Corporation can improve upon. $715 M Vol. Participatory management is what is carried through SHRM (Poole and Warner 1998). Weakness of Sony Corporation – Internal Strategic Factors . Scholars Just as the scenario when Stringer was transferred from Sony Music in U.S. to operate the Japan Sony electronics units. With this financial improvement Sony’s shareholders stand a better chance of ripping financial rewards in the next profit declaration at the financial end of year. I… According to Brown & Eisenhardt (1998:3), “strategy is about two things: deciding where you want your business to go and figuring out how to get there”. This should be directed towards giving the various units businesses the independence to operate in the most efficient manner. Furthermore, the synergy and strategic alliance to keep the Sony organization to have a breakthrough in innovation and continue to maintain the lead in product creation and innovative and unique technology that would keep it ahead of other rivals is needed. Mainly, Sony operates in US, Europe and Japan. The challenge facing the corporation is how to integrate effectively its diverse business units to utilize maximally the benefits of its vast resources. There was the challenge of fitting in to this area of operation for the organization. For the first financial quarters in 2007, Sony financial operation had an improvement from previous years. Published Beta: From the strategic framework put in place by Sony Inc, it is seen that a participatory management is encouraged where workers and subordinates have inputs to the strategic framework. This is reflected in its entertainment and music-recording label Sony-BMG Music label of Sony. Another strength attributed to the Sony Inc is in the area of innovativeness. 2. The globalize market in contemporary times where the world market is easily reached through improvement in information and communication technology via the internet, mobile communication systems has widened the opportunities for firms such as Sony in operating in the entertainment and electronic industry. By continuing we’ll assume you’re on board with our cookie policy. Percent Institutional Kd(BT): Pp 22, Saleh, Jehad  (2008) “Dubai International Capital's Global Strategic Equities Fund Acquires Substantial Stake in Sony Corporation” Dubai International Capital http://www.prnewswire.com/cgi-bin/stories.pl?ACCT=104;STORY=/www/story/11-26-2007/0004710782;EDATE= (23/01/08). Browse marketing analysis of more brands and companies similar to Sony. Even, this is reflected where Stringer set up a framework to its subordinate executives around the world for them to come up with plans, set goals on the different electronic products of the organization. Kindness, in the end, can kill a company.” This implies that the management of the organization will not continue to engage in the culture of unnecessarily cost accumulation and wastages. KR - NYSE (11/1/2007): According to Kageyama (2006), “Sony shares have lost nearly half their value over the last five years, as June 22nd, 2006 the Sony share had a increase to stand at 4,940 Yen ($43)”. 0.0225 52 Week Range: 3. SONY PICTURE NETWORK INTRODUCTION:- One of the most famous and well known brands in electronics media is Sony, Sony is Japanese multinational conglomerate. This diversity of operational units makes the Sony organization build up its empire of business operation. 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